How Our Franchise Works

At 59care.com, we believe in empowering entrepreneurs through our franchise model. With a strong support system and proven business strategies, we provide our franchisees with the tools they need to succeed.

Franchise Models

Master Franchise: Take charge of your territory and manage multiple locations. Provide guidance and support to sub-franchises while benefiting from their success.

Direct Franchise: Join our brand directly and operate your location with the backing of our established business model and resources.

Sub-Franchise: Operate under a Master Franchisee and leverage their expertise while building your own business.

The Franchise Process

Initial Inquiry: Fill out our application form to express your interest.
Consultation: Meet with our team to discuss your goals.
Review & Approval: We’ll evaluate your application.
Franchise Agreement: Sign the agreement and discuss fees.
Training & Support: Get ready to launch with our comprehensive training.
Launch Your Franchise: Open your doors with our support.

Ongoing Support

We’re with you every step of the way! From marketing assistance to operational guidance, our team is dedicated to your success.

FAQ

What is the initial investment required?

1. Master Franchise

Franchise Fee: Rs 5 lakhs
Initial Inventory: Rs 50,000 (minimum stock of raw materials)
Minimum Land Area: 500 sq ft (ground floor with parking)
Miscellaneous Setup Costs (Renovation, Furniture, etc.): Rs 1.5 lakhs
Technology & Equipment: Rs 1 lakh
Working Capital: Rs 1 lakh
Marketing & Promotion: Rs 50,000

Total Initial Investment: Rs 9 lakhs to Rs 10 lakhs (including franchise fee)

2. Franchise To Direct by 59care.com

Franchise Fee: Rs 2.5 lakhs
Initial Inventory: Rs 50,000 (minimum stock of raw materials)
Miscellaneous Setup Costs: Rs 1 lakh
Technology & Equipment: Rs 50,000
Working Capital: Rs 50,000
Marketing & Promotion: Rs 30,000

Total Initial Investment: Rs 4.5 lakhs to Rs 5 lakhs (including franchise fee)

3. Sub-Franchise under Master Franchise

Franchise Fee: Rs 1 lakh (depending on the master franchise agreement)
Initial Inventory: Rs 30,000 (minimum stock of raw materials)
Miscellaneous Setup Costs: Rs 70,000
Technology & Equipment: Rs 30,000
Working Capital: Rs 30,000
Marketing & Promotion: Rs 20,000

Total Initial Investment: Rs 2.5 lakhs to Rs 3 lakhs (including franchise fee)

Additional Notes:

Monthly Royalties: All franchises are subject to a 5% monthly royalty on net sales turnover.
Lock-in Period: There is a 15-year lock-in period for all franchises with an exit penalty.
Ongoing Costs: These can include marketing contributions, insurance, and ongoing inventory purchases.

What kind of training is provided?

1. Initial Training

Duration: 1-2 Weeks
Location: At 59care.com headquarters or a designated regional training center

Business Setup & Operations:
- Understanding the business model and operations.
- How to manage inventory, finances, and day-to-day store activities.
- Setting up the physical franchise (store layout, equipment usage, etc.).
Product Training:
- Detailed knowledge about the home appliance parts and extended warranty services.
- How to explain product features and benefits to customers.
- Troubleshooting common customer issues.
Technical Training:
- Use of technology systems, software, and equipment required for running the franchise.
- How to manage orders, warranties, and claims through the company’s online system.
Sales & Customer Service:
- How to effectively sell extended warranties and home appliance parts.
- Best practices for customer service and managing customer queries and complaints.
- Upselling and cross-selling strategies.

2. On-site Training

Duration: 1 Week
Location: At the franchisee’s location

Hands-on Training: 59care.com staff will visit the franchisee’s store to assist with initial setup and provide on-site training.
Store Opening Support: Guidance on managing the opening day, including promotions, customer engagement, and initial sales.
Live Customer Interactions: Real-time training on handling customer requests, sales, and warranty claims.

3. Ongoing Training & Support

Method: Webinars, Online Modules, and Periodic Workshops

Product Updates & New Launches: Continuous updates on new home appliance parts, extended warranties, and changes to products.
Sales Techniques & Customer Service: Regular refreshers on improving sales performance and enhancing customer service.
Technical Support: Ongoing technical assistance for software and equipment usage.
Franchisee Development Programs: Opportunities for further growth and development, including leadership training and advanced sales techniques.

4. Marketing Training

Local Marketing Strategies: How to promote your franchise within the local area and engage with the community.
Social Media & Digital Marketing: Effective use of social media platforms and digital marketing to boost brand visibility.
In-store Promotions: Guidance on running in-store promotions and special offers.

5. Peer Support & Networking

Franchise Network: Opportunities to connect with other franchise owners, share best practices, and learn from their experiences.
Annual Franchisee Conferences: Participation in conferences or events organized by 59care.com to stay updated on business trends and strategies.

This comprehensive training program will empower franchisees with the knowledge and skills they need to operate successfully while ensuring they remain connected to 59care.com’s standards and business goals.

How much support can I expect after opening?

1. Operational Support

Regular Business Reviews: Monthly or quarterly reviews to help franchisees assess performance, set goals, and identify areas for improvement.
Performance Monitoring: Continuous tracking of sales, customer satisfaction, and operational metrics to offer insights and recommendations.
Field Support Visits: Periodic visits from 59care.com support staff to review business operations, offer guidance, and ensure compliance with company standards.
24/7 Technical Support: Assistance with point-of-sale systems, warranty claim management software, and any other technical issues.

2. Marketing Support

National Marketing Campaigns: Inclusion in nationwide advertising, promotions, and brand-building campaigns, enhancing visibility and customer engagement.
Local Marketing Guidance: Tailored advice on running localized promotions, using social media, and organizing in-store events to attract and retain customers.
Marketing Materials: Access to marketing assets, including posters, flyers, digital banners, and social media templates designed by 59care.com.
Seasonal Promotions: Support in executing seasonal promotions (such as festive discounts or product launches) to drive sales and customer interest.

3. Product and Inventory Support

Exclusive Supply Chain: Guaranteed access to the latest home appliance parts and extended warranties, ensuring a steady inventory to meet customer demand.
Inventory Management Support: Tools and guidance on how to manage stock efficiently, ensuring optimal inventory levels and minimizing stockouts or overstocking.
New Product Launches: Regular updates on new products, along with training to ensure franchisees are well-prepared to sell and support these offerings.

4. Ongoing Training

Webinars and Online Training Modules: Access to regular webinars on business operations, product knowledge, and sales techniques, ensuring franchisees stay updated.
Annual Franchisee Conferences: Invitations to annual events where franchisees can network, share experiences, and learn about industry trends and business growth strategies.
Refresher Training: On-demand or periodic refresher training to ensure staff and owners remain proficient in sales, technical knowledge, and customer service.

5. Financial Support and Guidance

Financial Management Tools: Support with financial planning, budgeting, and accounting, along with tools to help franchisees monitor cash flow and profitability.
Royalties and Fees Guidance: Assistance in understanding royalty payments and how to maximize profit while managing operating costs.
Cost Optimization: Tips and strategies for reducing operational expenses without compromising service or product quality.

6. Customer Service and Support

Customer Feedback System: Access to a customer feedback system that collects and analyzes customer experiences, helping franchisees address issues and improve service quality.
Complaint Resolution Support: Assistance from 59care.com’s central team in managing customer complaints, including escalation processes if needed.

7. Legal and Compliance Support

Franchise Agreement Compliance: Guidance on staying compliant with the franchise agreement terms, including meeting sales targets and fulfilling obligations.
Legal Support: Assistance with understanding legal aspects related to running the franchise, such as labor laws, contracts, and regulatory requirements.
Exit Strategy Guidance: Support in understanding exit clauses, the 15-year lock-in period, and any financial penalties related to early exit.

8. Technology Support

IT System Upgrades: Regular updates to franchise management software, ensuring franchisees have the latest tools for managing operations.
Data Analytics Tools: Access to tools that analyze sales data, customer behavior, and product performance, enabling franchisees to make informed decisions.
Cybersecurity Support: Protection of customer data and secure handling of transactions, including guidance on best practices for preventing breaches or fraud.

9. Community and Network Support

Franchise Network: Opportunities to connect with fellow franchisees, share experiences, and learn from their successes and challenges.
Mentorship Program: Access to a mentorship program where new franchisees can learn from more experienced owners within the 59care.com network.

10. Business Expansion Support

Multi-Unit Ownership Opportunities: Support in expanding operations by opening additional franchise units, including guidance on scaling the business.
Expansion into New Territories: Assistance in identifying new regions or markets where franchisees can expand their footprint, supported by market research and analysis.

This ongoing support structure ensures that 59care.com franchisees are never alone in their business journey and are consistently backed by expert assistance and resources.

Ready to Start Your Journey?

Becoming a part of the 59care.com family is more than just opening a franchise – it’s your gateway to success in the home appliance and warranty services industry. With a proven business model, comprehensive support, and lucrative market opportunities, you’re one step away from owning a thriving business!

Why Choose 59care.com?

Established brand with a strong market presence
Comprehensive training and ongoing support
High-demand products and services in a growing industry
Exclusive territories and franchise models that suit your business goals

Let’s Get Started!

Take the first step today:

Submit Your Application: Fill out the franchise application form, and our team will get in touch with you to discuss your goals and the next steps.
Receive Personalized Support: From training to marketing, we’re here to guide you through every phase of your journey.
Grow Your Business: Join our expanding network of successful franchise owners and become a part of the 59care.com story.

Your Opportunity Awaits!

Apply now and embark on a rewarding business journey with 59care.com. We’re excited to support you every step of the way!